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Nothing about this spot was scaled down – a maximalist campaign in every way.

From the location to the extras, being on set for this one was electric. Jumping in to conduct the crowd reactions was a highlight (truly a holy grail of sound effects recording).

Birdbrain brought in a string orchestra to bring the soundtrack to life that carries this spot. The challenge in terms of sound was realising that the sound effects very much needed to sit in the background and only poke through where necessary to let the visuals and the score lead the charge.

I opted to elevate the jazzy strummed guitar and the 1st violins as they felt like the main characters, and with some help from Roman Richard, pieced together the background elements to give this maximalist spot a understated feel to nail the brief.